Privacy Policy

Guns 2 Ammo respects the privacy of our customers, members, website visitors, students, range users, and other individuals who interact with our business.

This Privacy, Online Orders, Membership & Communications Policy explains how Guns 2 Ammo may collect, use, store, disclose, and protect information obtained through our website, online store, customer accounts, memberships, range operations, training programs, communications systems, and related services.

By using our website, creating an account, placing an order, purchasing a membership, registering for training, completing a waiver, communicating with Guns 2 Ammo, or otherwise providing information to us, you acknowledge the practices described in this policy.

1. Information We May Collect

Guns 2 Ammo may collect information that you voluntarily provide or that is generated through your interactions with us.

This information may include:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Date of birth where required
• Customer account information
• Membership information
• Order history
• Purchase history
• Range visit history
• Class and training registrations
• Waiver information
• Communication preferences
• Customer service communications
• Product warranty information
• Gift-card information
• Loyalty or rewards information
• Transaction identifiers
• Payment status
• IP address
• Device information
• Browser information
• Website activity
• Cookies and similar technologies
• Marketing preferences
• SMS consent records
• Email subscription records

Additional information may be collected when necessary to comply with applicable firearms laws, range-safety requirements, identity verification requirements, or other legal obligations.

2. Firearms Transaction Information

Firearm transactions are subject to federal, state, and local laws and recordkeeping requirements.

Information associated with firearm transactions may therefore be collected, maintained, or disclosed differently from ordinary retail information.

Guns 2 Ammo may collect information necessary to:

• Verify identity
• Confirm age
• Establish residency
• Complete required firearm transaction records
• Conduct required background-check procedures
• Maintain acquisition and disposition records
• Complete ATF-required documentation
• Process NFA-related transactions
• Conduct FFL transfers
• Respond to lawful regulatory inquiries
• Perform compliance audits
• Meet other legal obligations

Certain firearm records may be subject to mandatory retention requirements.

Nothing in this Privacy Policy is intended to alter or shorten any legally required firearms record-retention period.

3. Information We Do Not Sell

Guns 2 Ammo does not intend to operate a business model based upon selling individual customer information to unrelated third parties for their independent use.

We do not sell customer firearm-purchase records as marketing lists.

We do not sell customer membership lists as general marketing lists.

We do not sell customer waiver records as general marketing lists.

We may, however, share information with service providers and other parties as described in this policy when necessary to operate our business.

4. How We Use Customer Information

Guns 2 Ammo may use customer information to:

• Create and maintain customer accounts
• Process orders
• Process payments
• Arrange shipping
• Coordinate FFL transfers
• Process memberships
• Bill membership dues
• Manage membership benefits
• Schedule range usage
• Schedule training
• Process waivers
• Provide customer support
• Respond to questions
• Process returns and warranty claims
• Detect fraud
• Protect account security
• Maintain legal and regulatory records
• Improve our website
• Improve business operations
• Analyze sales and customer trends
• Communicate order information
• Communicate membership information
• Send safety notices
• Send product recalls
• Send legal or policy notices
• Send promotional communications where permitted
• Maintain communication preferences
• Prevent misuse of our services
• Protect Guns 2 Ammo and its customers

5. Customer Accounts

Customers may be able to create a Guns 2 Ammo online account.

Customer accounts may contain information such as:

• Contact information
• Saved addresses
• Order history
• Membership information
• Class registrations
• Range reservations
• Loyalty benefits
• Communication preferences
• Account credentials

Customers are responsible for maintaining the confidentiality of their account credentials.

Customers should immediately notify Guns 2 Ammo if they believe their account has been accessed without authorization.

6. Membership Information

Guns 2 Ammo may maintain information relating to range memberships and other membership programs.

Membership records may include:

• Member name
• Membership number
• Membership type
• Start date
• Renewal date
• Expiration date
• Billing status
• Payment history
• Membership benefits
• Guest-pass activity
• Range usage
• Account standing
• Membership communications
• Digital membership credentials or wallet passes

Membership information may be used to administer the membership relationship.

7. Required Membership Communications

By purchasing or maintaining a Guns 2 Ammo membership, the member understands that Guns 2 Ammo may send communications reasonably necessary to administer the membership.

These may include:

• Membership confirmations
• Renewal reminders
• Expiration notices
• Payment receipts
• Failed-payment notices
• Billing changes
• Membership benefit changes
• Changes to membership terms
• Account-status notifications
• Range closures
• Safety notices
• Important operational notices
• Policy changes
• Required legal notices

These communications are different from optional promotional marketing communications.

Opting out of marketing communications does not prevent Guns 2 Ammo from sending communications reasonably necessary to administer an active membership or customer account.

8. Online Order Communications

Customers placing orders with Guns 2 Ammo authorize us to communicate regarding those orders.

Order-related communications may include:

• Order confirmations
• Payment confirmations
• Payment failures
• Order processing updates
• Backorder notifications
• Inventory problems
• Shipping notices
• Tracking information
• FFL information requests
• Transfer instructions
• Pickup notices
• Background-check-related administrative notices
• Cancellation notices
• Refund confirmations
• Return information
• Warranty information
• Product safety notices
• Product recalls

Order-related communications may be sent by email, SMS, telephone, or through the customer's online account where appropriate.

9. Transactional Vs. Marketing Communications

Guns 2 Ammo distinguishes between transactional communications and marketing communications.

Transactional Communications

Transactional or relationship communications concern an existing transaction, account, membership, service, safety matter, or customer relationship.

Examples include:

• Receipts
• Order confirmations
• Shipping updates
• Membership renewal notices
• Failed-payment notices
• Account security notices
• Product recalls
• Warranty updates
• Changes to membership terms
• Range reservation reminders

Customers may continue receiving necessary transactional communications even if they opt out of promotional communications.

Marketing Communications

Marketing communications may include:

• Sales
• Promotions
• New-product announcements
• Special events
• Training promotions
• Range promotions
• Membership offers
• Discount codes
• New firearm announcements
• Ammunition availability
• In-store events

Customers may opt out of marketing communications as described below.

10. Email Communications

Customers may receive email from Guns 2 Ammo when:

• They place an order
• They create an account
• They purchase a membership
• They register for training
• They make a reservation
• They request information
• They subscribe to marketing
• An important account, safety, or transaction issue occurs

Commercial marketing emails will contain an appropriate method for opting out of future marketing email.

Unsubscribing from promotional email does not necessarily stop transactional, account, membership, safety, or legally required communications.

11. Sms/Text Message Communications

Guns 2 Ammo may offer customers the option to receive SMS or text messages.

Text messages may include:

• Order updates
• Pickup notifications
• Reservation reminders
• Class reminders
• Membership reminders
• Account notifications
• Customer-service messages
• Promotional offers when the customer has appropriately opted in

Marketing text-message consent is optional.

Consent to receive marketing text messages is not a condition of purchasing firearms, ammunition, memberships, range services, training, or other merchandise or services from Guns 2 Ammo.

Message frequency may vary.

Message and data rates may apply.

12. Sms Marketing Consent

Where required, Guns 2 Ammo will obtain appropriate consent before sending automated promotional text messages.

Consent records may include:

• Telephone number
• Date of consent
• Time of consent
• Consent source
• Website page or form used
• Customer account
• IP address
• Consent language presented at the time
• Applicable campaign or communication program

Guns 2 Ammo may retain evidence of consent as reasonably necessary to demonstrate compliance.

13. Opting Out Of Sms

Recipients may withdraw consent to promotional text messages.

Customers may generally reply:

Stop

to discontinue promotional SMS messages from that messaging program.

Other reasonable opt-out requests may also be honored as required by applicable law.

Customers may receive a final confirmation message acknowledging the opt-out.

Opting out of promotional SMS does not necessarily prevent Guns 2 Ammo from contacting a customer through another legally permissible method regarding an active transaction, safety matter, account issue, or membership obligation.

14. Email Marketing Opt-Out

Customers may unsubscribe from promotional email by using the unsubscribe mechanism contained in the email.

Guns 2 Ammo will process marketing-email opt-out requests in accordance with applicable law.

Customers who unsubscribe from marketing email may continue receiving transactional or relationship communications.

15. Customer Communication Preferences

Where available, customers may manage communication preferences through their Guns 2 Ammo account.

Possible preferences may include:

• Promotional email
• Promotional SMS
• Range announcements
• Training announcements
• Membership promotions
• New-product alerts
• Ammunition alerts
• Event announcements

Certain operational or transactional messages may not have an opt-out option while the related transaction, membership, reservation, or account remains active.

16. Payment Information

Payment transactions may be processed through third-party payment processors.

Depending upon the payment system used, Guns 2 Ammo may not directly store complete payment-card information.

Payment processors may collect information including:

• Cardholder name
• Billing address
• Card information
• Bank information
• Transaction identifiers
• Fraud-prevention information

Payment information is subject to the terms and privacy practices of the applicable payment processor.

Guns 2 Ammo may retain limited payment information such as:

• Transaction ID
• Payment method
• Payment status
• Last four digits of a payment card
• Refund information
• Authorization status

where appropriate.

17. Recurring Membership Billing

Members enrolled in recurring billing authorize charges according to the applicable membership agreement.

Information associated with recurring billing may be retained by the payment processor to facilitate future charges.

Guns 2 Ammo may communicate regarding:

• Upcoming renewals
• Successful payments
• Failed payments
• Expiring payment methods
• Suspended memberships
• Account balances
• Cancellation requests

18. Third-Party Service Providers

Guns 2 Ammo may use third-party companies to operate portions of our business.

These companies may include providers of:

• Website hosting
• E-commerce systems
• ERP systems
• Customer relationship management
• Email delivery
• SMS messaging
• Payment processing
• Shipping
• Accounting
• Analytics
• Marketing
• Customer support
• Membership management
• Digital wallet passes
• Waiver management
• Cybersecurity
• Fraud prevention
• Data backups
• Firearms-industry compliance services

These service providers may receive information necessary to perform services on our behalf.

19. Odoo And Business Systems

Guns 2 Ammo may use Odoo or other integrated business systems to maintain customer, order, inventory, accounting, membership, website, CRM, appointment, and communication information.

Information entered through the Guns 2 Ammo website may therefore be synchronized with internal business systems.

Examples may include:

• Website orders
• POS purchases
• Customer accounts
• Memberships
• Email communications
• SMS preferences
• Appointments
• Range bookings
• Training registrations
• Inventory activity
• Invoices
• Payment records

20. Cookies And Website Technology

The Guns 2 Ammo website may use cookies and similar technologies.

These technologies may help us:

• Keep customers logged in
• Maintain shopping carts
• Remember preferences
• Prevent fraud
• Analyze website traffic
• Measure marketing performance
• Improve website functionality
• Determine how visitors use the website

Some cookies may be necessary for website functionality.

Others may be associated with analytics or marketing technologies.

21. Website Analytics

Guns 2 Ammo may use analytics services to better understand how visitors interact with our website.

Analytics may collect information such as:

• Pages visited
• Referring websites
• Approximate location
• Device type
• Browser
• Operating system
• Session duration
• Click activity
• Conversion activity

This information may be aggregated or pseudonymized where appropriate.

22. Advertising & Remarketing

Guns 2 Ammo may use advertising or remarketing technologies where permitted.

These technologies may allow advertisements to be displayed to individuals who previously visited our website.

Advertising providers may use cookies, device identifiers, or similar technology subject to their own terms and privacy policies.

Guns 2 Ammo's ability to advertise firearms, ammunition, and related products may also be subject to the rules of individual advertising platforms.

23. Information Sharing

Guns 2 Ammo may disclose information when reasonably necessary to:

• Complete an order
• Process payment
• Deliver merchandise
• Complete an FFL transfer
• Administer a membership
• Operate our website
• Provide customer support
• Prevent fraud
• Maintain cybersecurity
• Protect Guns 2 Ammo's legal rights
• Enforce agreements
• Comply with applicable law
• Respond to lawful legal process
• Respond to appropriate regulatory requests

24. Law Enforcement And Regulatory Requests

Guns 2 Ammo operates a federally regulated firearms business.

There may be circumstances where information must be provided to:

• The Bureau of Alcohol, Tobacco, Firearms and Explosives
• The FBI or NICS system where applicable
• Courts
• Law-enforcement agencies
• Regulatory agencies
• Other governmental authorities

Guns 2 Ammo will respond to governmental or regulatory requests when legally required or otherwise permitted by law.

Nothing in this policy promises confidentiality where disclosure is legally required.

25. Firearms Record Confidentiality

Guns 2 Ammo recognizes the sensitive nature of firearms transaction records.

Firearm transaction information will not be treated as ordinary marketing data merely because a customer made a retail purchase.

Where practical, Guns 2 Ammo will limit internal access to regulatory firearms records to employees, contractors, systems, and service providers with a legitimate business, compliance, operational, or legal reason for access.

26. Data Security

Guns 2 Ammo uses reasonable administrative, technical, and physical measures designed to protect customer information.

These measures may include:

• Password controls
• Role-based permissions
• Multi-factor authentication
• Encryption
• Secure payment processing
• System logging
• Backups
• Restricted employee access
• Cybersecurity monitoring

No online system or method of electronic storage can be guaranteed to be completely secure.

Customers should use strong, unique passwords and protect their account credentials.

27. Data Breaches

If Guns 2 Ammo discovers a security incident involving customer personal information, Guns 2 Ammo will investigate and take action as required by applicable law.

Where legally required, affected individuals and appropriate governmental authorities will be notified.

28. Data Retention

Guns 2 Ammo may retain information for as long as reasonably necessary to:

• Maintain customer accounts
• Complete transactions
• Administer memberships
• Maintain tax and accounting records
• Handle disputes
• Prevent fraud
• Enforce agreements
• Maintain warranty information
• Comply with legal requirements
• Comply with firearms recordkeeping requirements

Different information may have different retention periods.

Information subject to mandatory regulatory retention requirements may not be deleted simply because a customer requests account deletion.

29. Requests To Update Customer Information

Customers may contact Guns 2 Ammo to request correction of ordinary account information such as:

• Email address
• Telephone number
• Mailing address
• Communication preferences

Certain historical transaction records, accounting records, firearms records, legal records, or regulatory records may not be altered or deleted where maintaining the original record is required or appropriate.

30. Account Deletion Requests

Where applicable, customers may request closure of their online customer account.

Account closure does not necessarily require Guns 2 Ammo to destroy all information associated with the customer.

Information may continue to be retained when necessary for:

• Regulatory compliance
• Firearms recordkeeping
• Accounting
• Tax records
• Fraud prevention
• Chargebacks
• Warranty administration
• Litigation
• Legal claims
• Contract enforcement
• Other lawful business purposes

31. Children'S Information

The Guns 2 Ammo website and online store are not intended to solicit online purchases of firearms or other age-restricted merchandise from children.

Minors participating in range activities, training, or other authorized programs may be subject to separate parental or guardian consent requirements.

A parent or legal guardian may be required to complete waivers or provide information relating to a minor participant.

32. Age-Restricted Products

Certain products sold by Guns 2 Ammo are subject to age and eligibility requirements.

Creating an online account or placing an item into a shopping cart does not establish legal eligibility to purchase, possess, receive, or transfer a regulated product.

Additional verification may be required before a transaction is completed.

33. Shipping & Ffl Information

When a firearm is shipped to another Federal Firearms Licensee, information necessary to complete the transaction may be shared with the receiving dealer.

This may include:

• Customer name
• Order information
• Firearm information
• Contact information
• Shipping information
• Receiving FFL information

The receiving FFL is independently responsible for its own privacy and regulatory practices.

34. Customer Service Recordings & Communications

Guns 2 Ammo may maintain records of customer communications.

These may include:

• Email
• SMS
• Website chat
• Customer service notes
• Support tickets
• Order notes
• Membership notes

Where telephone calls are recorded, any required notice or consent will be handled according to applicable law.

35. Reviews & User-Submitted Content

Customers may choose to submit:

• Product reviews
• Range reviews
• Testimonials
• Photographs
• Comments
• Other content

Content intentionally submitted for public display may be publicly visible.

Customers should avoid including private personal information in public reviews.

36. Social Media

Interaction with Guns 2 Ammo through Facebook, Instagram, YouTube, X, TikTok, or other social-media services may be subject to both this policy and the privacy practices of the applicable platform.

Information posted publicly on social media should not be considered private.

37. Business Transfers

If Guns 2 Ammo undergoes a:

• Merger
• Acquisition
• Reorganization
• Financing transaction
• Sale of assets
• Sale of the business

customer information may be transferred as part of that transaction where legally permitted.

Any transfer of regulated firearm records would remain subject to applicable firearms laws and ATF requirements.

38. Fraud Prevention

Guns 2 Ammo may use information to detect or investigate:

• Fraudulent orders
• Stolen payment methods
• Chargebacks
• Account takeover
• Identity theft
• Straw-purchase concerns
• Suspicious purchasing activity
• Abuse of promotions
• Abuse of memberships

Orders may be delayed or cancelled while potential fraud or compliance concerns are reviewed.

39. Chargebacks And Payment Disputes

If a customer files a chargeback or payment dispute, Guns 2 Ammo may provide relevant transaction information to:

• Banks
• Credit-card networks
• Payment processors
• Fraud investigators
• Legal counsel

Information provided may include:

• Order information
• Customer communications
• Delivery information
• Signed documents
• Membership agreements
• Refund policies
• Transaction records

40. Communication Consent Is Not Transfer Consent

Consent to receive email or SMS communication does not constitute approval to purchase or receive a firearm.

Similarly, membership status does not establish eligibility to purchase or receive firearms, ammunition, NFA items, or other regulated merchandise.

Every regulated transaction remains subject to applicable legal requirements.

41. Communications About Firearms & Ammunition

Customers who affirmatively subscribe to promotional communications may receive information regarding products and services sold by Guns 2 Ammo, including where legally permitted:

• Firearms
• Ammunition
• Optics
• Suppressors
• Accessories
• Range services
• Training
• Memberships
• Special events

Receiving a promotional communication does not mean that the recipient is legally eligible to purchase the advertised product.

42. Updates To This Policy

Guns 2 Ammo may update this policy periodically.

The current version will be posted on the Guns 2 Ammo website with an updated effective date.

Material changes may also be communicated to customers or members where appropriate.

43. Customer Agreement

By using Guns 2 Ammo's website or services, customers acknowledge that they have had an opportunity to review this Privacy, Online Orders, Membership & Communications Policy.

Consent to optional marketing communications will be obtained separately where required.

44. Contacting Guns 2 Ammo

Questions regarding:

• Privacy
• Customer accounts
• Communication preferences
• Membership information
• Order records
• SMS opt-outs
• Email preferences
• Data-security concerns

may be directed to Guns 2 Ammo through the contact information provided on our website.

Important Communication Disclosure

Marketing Email: You may unsubscribe from promotional email at any time using the unsubscribe option provided in the message.

Marketing SMS: Consent is optional and is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to opt out of the applicable messaging program.

Transactional Communications: Guns 2 Ammo may continue to send communications reasonably necessary to complete your orders, administer your membership, protect your account, provide safety or recall information, or meet legal requirements.

Firearm Records: Legally required firearm and regulatory records may be retained regardless of ordinary account-deletion or communication-preference requests.

Guns 2 AmmoMesa, Arizona

Nothing in this policy is intended to limit any privacy, consumer-protection, or other right that cannot lawfully be waived.

Questions about this policy? Email sales@guns2ammo.com, call (602) 715-2677, or write to Guns 2 Ammo, 6030 E Main St, Suite 103, Mesa, AZ 85205.